Evercom continues to strengthen its position in internationalisation, one of the essential pillars of its business. Since 2020, the creative agency of Communication and Marketing has increased its turnover in international projects by 15%, reaching 16 in a dozen countries such as France, Italy, USA, Portugal, UK, China or Colombia.
In 2022, the international projects of the consultancy founded by Alberte Santos have contributed 15% to the turnover of the independent consultancy.
Evercom’s internationalisation is managed both through the International Relations Network (IPRN), a global network of independent PR and communications agencies, and through its own network of independent partners.
IPRN, which currently has a presence in more than 40 countries and more than 100 cities, is committed to transparency and knowledge transfer. This approach allows Evercom to offer its clients a value-added service proposal by identifying new and better business opportunities and selecting in each case the partner with the most expertise in a specific area or sector of activity.
Clients such as Beko, Sysmex, ID Logistic, Papa John’s or Soltour Travel Partners have developed international projects hand in hand with Evercom.
Evercom has been involved in numerous international projects and actions throughout 2022 and 2023. Clients such as Beko, Sysmex, ID Logistic, Papa John’s and Soltour Travel Partners have developed international creative, marketing and PR projects with Evercom in collaboration with agencies in the USA, South Africa, Colombia, the UK, Italy, France and Portugal, among others.
Bidirectional Methodology
The consultancy firm explains that its international projection is carried out in two directions. On the one hand, it favours the growth and international expansion of some of its clients, from all the business divisions in which it operates (Corporate Communication and Public Affairs, Financial Communication, Consumer Communication and B2B Communication), based in Spain. For these it acts as a driving force with the support of international partners, acting as a hub that leads and reports to the client and coordinating and setting the work agenda.
On the other hand, a second line of action is based on attracting and executing communication and marketing strategies for those clients who operate abroad and want to enter the Spanish market.
The company’s CEO, Alberte Santos, recalls that “since the pandemic we have increased by more than 30% the international projects we lead from Spain for our clients, orchestrating multichannel strategies in different markets. Likewise, the number of projects in which we are not leaders and we contribute our vision for multinational clients led by other partners in the network has also increased considerably. These figures are no coincidence and the fact that providing an independent vision and selecting the most strategic partner for each project and client gives us a very different competitive advantage in the current agency ecosystem”.
Internationalisation of the team
One of the novelties that Evercom is preparing for next month is the launch of an international scholarship programme for its employees, which will begin with an exchange with teams from the British agency Nexus. In this way, the London team will land in Evercom’s offices to soak up the functions and work methodologies implemented in each of the business divisions, while the Spanish team will do the same in the offices that the British agency has in Portobello Road.
The purpose of these international scholarships is to promote cultural, professional and experiential exchange between the specialists who form part of the company and the IPRN network throughout the world, and they will also be a cornerstone of the internationalisation strategy of the creative communications and marketing firm.
