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The five most innovative health wearables at the Mobile World Congress in Barcelona

Health

April 10, 2019

Banco Santander opts for digitalisation to improve profitability

This Wednesday, Banco Santander presented its new strategic plan for the coming years, which focuses on streamlining the digitalisation of its economic might and improving its goals of profitability, …

‘Fake news’ crisis protocol: from the creation of a specific committee to communication actions

A communication crisis can’t be predicted, but it can be prevented. Today it is standard to have a protocol for action in situations which can endanger the reputation and equilibrium of an organisatio…

New information makes new ideas possible

Marketing

El Corte Inglés has signed Isabel Ontoso as the new head of branding and creativity for the Spanish company. She will report to the creative department, which is led by Paul Porral. Ontoso has a long history in the advertising field, working both with advertisers and with agencies. In the latter case, she was CEO […]

Digital

AppNexus is getting ready to grow in Europe. Half a year since it was acquired by AT&T, the advertising platform has begun a Europe-wide recruitment process to attract new talent and open new lines of business. This plan involves nearly 60 hires in countries including the United Kingdom, Spain, France, Germany and Italy. The company reports […]

Communication

In recent weeks, BBVA has been facing one of the most severe reputational crises in its history after it was made public that it allegedly hired former police superintendent, José Manuel Villarejo, as a spy. This crisis could even hit the bank’s business, since the rating agency S&P Global acknowledged last month, shortly after the […]

Media

After restructuring the different divisions of Prisa, the group’s leadership has decided to reorganise El País. Soledad Gallego-Díaz has been put forward as new editor-in-chief, to replace Antonio Caño, as the journalist herself confirmed to the Efe news agency. Once her appointment has been announced, which will be voted on in the coming days by staff in accordance with […]

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Radiotherapy used to cure arrhythmia for the first time in Spain

Cardiologists and radiologists from the Hospital del Mar in Barcelona have used oncological radiotherapy to cure arrhythmia for the first time in Spain. This technique is applied to patients when they…

AppNexus seeks to expand in Spain by strengthening its workforce and technical resources

AppNexus is getting ready to grow in Europe. Half a year since it was acquired by AT&T, the advertising platform has begun a Europe-wide recruitment process to attract new talent and open new line…

Sáenz de Santamaría joins Cuatrecasas as a partner in the mercantile department

The ex-Deputy Prime Minister Soraya Sáenz de Santamaría (PP) is joining the legal firm Cuatrecasas as a partner in the mercantile department and will form part of the Board of Directors. Sáenz de Sant…