The founder and executive chairman of Room Mate, Kike Sarasola, believes that “the only good law that Sánchez has made” is the reform of the insolvency proceedings that allows the sale of assets, which has been a lifeline for the company he manages.
In a speech at the Horeca Innovation Planet (HIP) fair, Room Mate’s top executive also explained that the two big issues facing the sector are training and the union between all hoteliers to create a powerful “lobby”, with a single voice.
The insolvency with sale of the production unit “is the only good law that Sánchez (the President of the Government) has made”, in Sarasola’s opinion, as in the previous scenario it was not possible to sell the assets in the middle of the insolvency process.
He announced that they will soon announce new openings of the chain, which seeks to expand its portfolio to three- and five-star hotels, especially in Europe and the United States, as well as exploring the holiday segment.
The hotel company has the cash to acquire buildings, buy units under management and rentals in the United States (New York and Miami above all) and in major European capitals.
Once these markets are more consolidated, Room Mate plans to make the leap to Asia, in about five years’ time. “I love Asia, we have a lot to learn from them in terms of customer service”, with the exception of China, which can teach us a lot”.
He has defined himself as “disruptive” in a sector that, when he started, was “very old-fashioned”. “If hoteliers go this way, I like to go the other way.