Endesa has been chosen as the “No. 1 brand preferred by consumers” in the 12th edition of the “Escolha do Consumidor / Customer Choice” awards, which is a great recognition granted by the Portuguese consumer.
The “Customer Choice” awards are a system for evaluating and ranking brands based on the satisfaction and acceptance they generate among consumers, with the aim of determining the degree of satisfaction and acceptability of consumers in relation to a product or service, helping them to make a conscious purchase.
The rigour and objectivity of these awards are confirmed by the technical research carried out by the independent Customer’s Choice organisation. This is the number one brand ranking system in Portugal.
Every year, this organisation evaluates more than 900 brands in more than 100 consumer categories.
Customer satisfaction efforts
Endesa’s Director of Residential and Business in Portugal, Inés Roque, said: “We are very proud of this award, because it is recognition from consumers of Endesa’s service and the effort we are making to always focus on customer satisfaction. More and more families trust us as their energy supplier. We focus daily on getting to know our customers and their real needs in order to offer them the best solutions. This recognition inspires us to keep growing every day.
The “Escolha do Consumidor” award has a high awareness in Portugal (75% spontaneous awareness) and values more than 900 brands in different categories. In the “Energy and Services for Domestic Use” category, key marketers participate, making Endesa the number one brand in the category.
Endesa has consolidated its position as the second largest electricity supplier in Portugal.
In the B2C market (residential and small businesses), the company currently has more than 750,000 customers in Portugal. In the last two years, Endesa has been the marketer with the highest customer growth thanks to its differentiation in the market through the introduction of innovative tariffs (including the Felicidad and Aniversario tariffs).