Domino’s Pizza has announced that it will use autonomous robots to deliver its home deliveries. A strategic partnership with Goggo Network, a leader in autonomous vehicle logistics, has made it possible to implement this innovation in which five autonomous robots are already delivering orders in the Madrid town of Alcobendas, which has a population of more than 116,000.
These five autonomous robots are equipped with advanced technology, including cameras, radars and ultrasound sensors, which allow them to recognise and locate themselves with total precision in real time, even in complex urban environments. They are also fully electric, making them an environmentally friendly solution in line with the growing demand for more sustainable transport options.
Domino’s Pizza’s new robot home delivery service is now active in the Alcobendas area, where customers who are ordering online can opt for the robot service. The order is placed by card and customers can follow the robot’s route by GPS, during the journey the robot respects zebra crossings, avoids obstacles and the customer receives a text message when the robot is about to arrive, with a code to open the door when the order arrives. Once delivered, the robot returns to the shop on its own.
Domino’s Pizza Marketing Director, Silvia Serrano, has highlighted the importance of this partnership to constantly improve efficiency in home delivery. “We are very pleased to be able to offer our customers this delivery option with autonomous robots with artificial intelligence, which is a sign of our commitment to continuous improvement in our services through new technologies. This pilot test is part of the ‘pool’ of sustainable delivery initiatives that the brand is carrying out, such as motorbikes and electric bikes in the urban centres of large cities”.
Yasmine Fage, co-founder and COO of Goggo Network, highlighted the success of this project since deliveries began in Alcobendas last year. “We are helping companies to be more sustainable in home delivery, while helping businesses in these locations to give them a differential value in their service. The result is that more and more companies are interested in joining this modality, which comforts us enormously”, he pointed out.
With this agreement, Domino’s Pizza and Goggo Network demonstrate their commitment to innovation and the constant improvement of their services. In addition, this pioneering service and technology is helping to make home delivery more sustainable and efficient.
