Restalia raises its international projection. The company’s ambition is to accelerate its expansion plan outside Spain as one of the main levers of its growth strategy.
The company’s objective is to double its presence outside Spain and reach 200 units abroad by 2026. Currently, the company’s international department already has offices in Portugal, Rome, Mexico and Miami, and expects to open another in central Europe in the near future. It aims to be closer to the different markets and to have local teams to drive expansion.
To tackle this ambitious growth plan, the company is immersed in the so-called Capitals of the World project. Restalia is currently present in 20 major cities around the world (Miami, Rome, Lisbon, Milan, Porto, Bordeaux, Lyon, Naples, Turin,
Mexico DF, Santiago de Chile, Quito, Asunción, Panama City, Santo Domingo and Guatemala City are some of them), and the objective is to double its presence in another 20 cities.
Europe is the priority market for this first stage of the project; in fact, the company is already finalising the opening in Amsterdam and is also preparing the next ones in Prague and Poland.
In the Americas, the multinational has opened two 100 Montaditos establishments this year in Miami and another two in Panama and Guatemala; in addition, its hamburger brand The Good Burger has already made the leap to Latin America, opening its first establishment in Guatemala and soon to open its second in Mexico.
Although 100 Montaditos will continue to be the star brand par excellence for this international expansion as the brand that best represents popular Spanish gastronomic leisure, thus responding to Restalia’s objective of promoting the Spanish brand, The Good Burger is also taking off outside our borders. The company estimates that the hamburger chain will represent 20% of the total abroad, at least in the first stage.
