Plus Ultra complies with its viability plan and increases revenues by 40%
At the end of the pandemic period, the Plus Ultra airline complies with the viability plan presented to obtain the financing granted by the Solvency Support Fund for strategic companies in the Covid Framework.
The company’s accounts for the last two years have seen a 40% increase in sales revenue, achieving an EBIDTA deviation of -0.9% with respect to the net Turnover for the year 2022 and a cash position 66% higher than that of the Viability Plan.
Plus Ultra’s revenues increased by 62.18 million euros, up 40.44% compared to the viability plan in the same period. This was mainly due to the opening of new routes and consolidation of existing ones, as well as the growth of the ACMI/Charter operation thanks to flights with Covid Sanitary cargo from China to Spain and other countries around the world and operations on behalf of other airlines.
The marketing of the company has also improved thanks to the extension of the geographical coverage by the opening of new offices (General Sales Agents) in Italy, France, Germany, United Kingdom, Bolivia, Argentina, Uruguay, Chile and Mexico), as well as the implementation of new distribution agreements in more than 500 points of sale, including the most important Online Travel Agencies (OTA’s).
The company’s world-class in-flight service has also been recognised internationally as a cornerstone of customer satisfaction and for this we are honoured with their continued preference.
Despite the adverse effects of rising fuel prices, inflation and devaluation in the markets where the company operates, these have been partially mitigated through efficient cost management and swift commercial measures that alleviated over 25 million euros of these costs.
New strategies have been put in place to improve the attraction and retention of talent, including recruitment and selection programmes, training and career development which have made the company a magnet for industry professionals, as evidenced by the increase in headcount to 483 direct members of staff. Operations with criteria of excellence have led the company to obtain the IOSA certification granted by IATA, the highest in the industry, which is a source of pride for the entire team that strives every day to bring Plus Ultra Líneas Aéreas to the level of the most important companies in the world.
Concern for the environment has also been present with the reduction of CO2 emissions by an average of 15% per route. It would take the planting of 10,000 adult trees to achieve this reduction in the carbon footprint, which has been possible thanks to the change to more efficient aircraft and the launch of the Plus Ultra Green programme for the handling of recyclable materials throughout the operational chain.
These results show the airline’s determination to consolidate its position as a benchmark company in Spanish aviation, demonstrating its competitive nature compared to its peers in the rest of Europe, contributing to the development of the Madrid Barajas hub and the growth of a strategic sector for the national economy.
