El País, OKDiario and the Antena 3 Noticias website are the digital media most consumed by Spaniards, according to the prestigious Digital News Report, produced each year by Reuters Institute.
According to this study, which included 93,000 interviews with consumers in 46 countries, 18% of Spaniards visit elpais.com every week, making it the most followed news portal in Spain. It is followed by OKDiario and Antena 3 Noticias, with a weekly reach of 13%. El Mundo and 20Minutos, which occupy fourth and fifth positions, respectively, in the ranking, also register this percentage.
Last year, this ranking was led by El País, 20Minutos and ElDiario.es. In the offline media, Antena 3 also comes out on top in the Reuters ranking, with a weekly following of 45% of those surveyed. It is the clear leader ahead of Telecinco (28%), La Sexta (26%) and TVE (25%). To find the first print newspaper, one has to go down to eighth position, where El País is located, with 13% of readers. The first radio station is COPE, with 11%, slightly above SER.
Media with greater credibility
Antena 3 also comes out stronger in terms of trust. Atresmedia’s television station is once again the one with the highest credibility rating among Spaniards (46%). The same percentage as local and regional newspapers, which are in second place, just above RTVE (43%). Outside the podium are Cadena SER, El País and La Sexta.
The majority of Spaniards are informed through digital media (including social networks), with a reach of 79%. This percentage is identical to that recorded ten years ago. However, there is a progressive decline in television, which is consumed by 59% of the population, compared to 72% a decade ago. Similarly, the offline press is at 26%, 35 points less than ten years ago.