Jorge Pezzi is Boomerang TV’s new recruit to rejuvenate its top management
Boomerang TV, the production company created by Pepe Abril and Pedro Ricote, which currently stands out for being behind programmes such as La Voz and Pasapalabra, will have a new CEO from Grupo Prisa as of April.
He is Jorge Pezzi, who was José Miguel Contreras’ number two and partner in Lacoproductora, the latest professional venture of the audiovisual veteran who has managed to establish himself in the audiovisual sector in five years.
The signing of Pezzi, who has ten years of experience in the industry, responds to Boomerang’s objective of rejuvenating its top management, as ECD has already announced and this newspaper has been able to confirm. His appointment is announced after a long process of searching for names to lead a new era in this production company.
The renovation – and rejuvenation – comes from an order from Mediawan, the French wing of Mediawan Studios España, in which Boomerang TV is integrated along with Good Mood, Weekend Studio, Veranda TV and Leonine since October 2020. A Spanish audiovisual production hub whose management would have requested a change in Boomerang TV’s management.
A time in which he has lived through the birth and growth of this production company, absorbed by Grupo Prisa after a short-lived alliance with Eldiario.es and infoLibre. During this time, Pezzi has been behind formats such as Días de tele (TVE), Las cosas claras (TVE), El condensador de Fluzo (TVE), Por H o por B (HBO) and El cielo puede esperar (Movistar +). In this new stage, however, he will join a team that includes formats such as La Voz, Pasapalabra, Los Protegidos and Alba, all of them from Atresmedia.
