Juan Pedro Moreno will be the new president of WPP Spain after leading Accenture

WPP has announced that Juan Pedro Moreno has been appointed executive chairman of the company’s Spanish business.

This is the culmination of a search that has lasted several years, but with the pandemic, the decision has been delayed.

The new CEO is a former president of Accenture in Spain, Portugal and Israel and has more than 30 years of experience in various regional and international leadership positions. Under his tenure, the multinational consultancy acquired Shackleton in 2019, until then the strongest independent Spanish agency in the country.

WPP explains that his new role is aligned with the multinational group’s leadership structure of communication, experience, commerce, creativity, technology and data at country level in other major markets. “His recognised support for innovation and creativity and his commitment to growth leveraged on transformation are values that will reinforce WPP’s strategy in Spain,” said the company.

Juan Pedro Moreno commented that “I join this great company with enormous responsibility and with the conviction that, after years with technology at the centre of everything, today creativity is the lever that really converts digital transformation into a productive change with an impact on clients and on the bottom line. At WPP, we are entering a new phase where the concept of creative transformation will guide all our actions”.

WPP has a team of more than 2,800 professionals, many of whom are based at the campus called La Matriz in Madrid, which opened its doors in 2019. Among the holding company’s subsidiaries in Spain are GroupM, Wunderman Thompson, VMLYR, Ogilvy, Ms Rushmore, BCW and Hill & Knowlton.

Mark Read, CEO of WPP, said: “Spain is an important market for WPP and I am confident that Juan Pedro will help continue to transform our business in the country, supporting our local agencies and leadership teams as they deliver exceptional work for our clients and creating even more opportunities for our people to unleash their creative potential.

This is the second major hire WPP has made in Spain in recent months to transform the company. In January of this year, Sebastián Muriel, from Telefónica, joined the company to head up GruopM, the media arm of the British holding company.