Lucía Angulo has been selected as head of creative business for Accenture Song in Spain, Portugal and Israel. She comes from Shackleton, a Spanish agency acquired by the consultancy in 2019 and now fully integrated under Accenture Song, the marketing services arm of the multinational.
This move comes shortly after Pablo Alzugaray, founder of Shackleton, left Accenture Song on 1 June.
From now on, Lucia Angulo will be responsible for overseeing the work Accenture Song delivers to clients in the areas of brand, digital engagement, media and content production. In her new role, she will report directly to Carmen López, managing director of the consultancy’s subsidiary.
Lucía Angulo has more than 20 years of professional experience. She began her career at Sogecable and joined Shackleton in 2004. In 2007 she was appointed partner and in 2020 general manager of Shackleton in Spain, a year after the company was acquired by Accenture. She has led campaigns and communication programmes for companies in the retail, consumer, entertainment, resources and communications sectors.