Omnicom records organic growth of 9.4% by 2022
The Omnicom Group has achieved $14.289 billion in revenues in 2022. This is exactly the same figure as in the previous year. But in organic terms, the growth rate is 9.4%. This is the indicator by which the performance of advertising groups is usually measured. It is also a similar increase to that reported by Publicis Group, one of the six big global advertising holdings.
The fourth quarter was better than expected for the company, with organic growth of 7.2%.
The best performing part of the North American group last year was Precision Marketing, which soared 17%. Public Relations (+13.7%) and Commerce & Brand Consulting (+10.7%) also grew strongly. Below average was Health (+7%) and Advertising (+7.3%), which remains by far the company’s main source of revenue. Specifically, it provides just over half.
By region, Europe was a strong performer, with an increase of almost 10%. The United Kingdom exceeded that figure, while the United States was 8.7%.
Commenting on the outlook for this year, John Wren, Omnicom’s president and CEO, said: “We are closely monitoring the macroeconomic outlook and are fully prepared to respond appropriately. We are confident that the flexibility and diversity of our business and the strength of our balance sheet will continue to create value for our shareholders.
