Casual Hoteles reaches 24 million turnover after expanding its portfolio
Casual Hoteles has closed a 2022 that allows it to put the difficulties experienced during the pandemic behind it. The Valencian chain of themed hotels achieved revenues of 23.6 million euros last year.
With a presence in 12 cities in Spain (Valencia, Benidorm, Barcelona, Madrid, Seville, Cadiz, Malaga, San Sebastian and Bilbao), Portugal (Lisbon and Porto) and Italy (Florence), it managed to close in positive with an Ebitda of 5 million euros.
However, despite the fact that in 2022 Casual Hoteles had 5 more hotels than in 2019 (Casual con Duende Cádiz incorporated in 2020 and Casual Colours Barcelona, Casual Pop Art Benidorm, Casual Raizes Porto and Casual Rinascimento Firenze in 2022), the increase compared to that year can be considered spectacular, with revenues growing by 55.26% and EBITDA by 284.61%.
As for the average hotel occupancy in 2022, it was 87.11%, very similar to that achieved in 2019, which was 87.05%. However, last year’s REVPAR was 20.25% higher than in 2019, with the average room rate rising from 64.59 euros in 2019 to 77.55 euros in 2022.
The tourism recovery recorded in 2022 has been possible thanks, above all, to the momentum of the domestic market which, in the case of Casual Hotels, generated 39% of the bookings. The other two markets that contributed most were Italian and French, with 8.2% and 6.9%, respectively, followed by British, Dutch and German, with 3.5% or so each. Lastly, it is worth highlighting the North American which, although it remains at 3%, in 2022 saw the highest increase in the chain’s customers with an increase of 296.2% compared to 2019.
As a curiosity, Casual Pop Art Benidorm was the favourite hotel of Spaniards, Casual Cine Valencia the favourite of Italians, Casual Don Juan Tenorio Sevilla the favourite of the French, Casual del Teatro Madrid the favourite of North Americans and Casual Raizes Porto the favourite of the Portuguese.
The economic results for 2022 also show how the economic figures endorse the status of Casual Hoteles as one of the main Pet Friendly chains in Spain. Thus, in 2022 the group’s hotels received a total of 3,336 bookings from clients accompanied by pets, which generated 3.72% of the company’s total revenue.
With regard to the profile of customers with pets, 53.3% of them were Spanish, and almost half were foreigners, the most numerous being the French, who accounted for 7.9%. Their average stay was 2.35 days, and they spent an average of 228.3 euros per stay. The time when they travelled most with their pets was in August and at Christmas (including both December and January). Most of them were singles, and their preferred Pet Friendly establishments were Casual Las Olas San Sebastián, which in 2022 received a total of 1,724 pet bookings (accounting for 7.66% of its revenue); and Casual de las Artes Valencia, which during the same period welcomed 1,410 pets (accounting for 5.76% of its revenue).
At the end of the first four months of 2023, everything seems to indicate that the current financial year will be even better than that of 2022. At least in the case of Casual Hoteles, which from January to April this year obtained revenues of 7.46 million euros. Compared to the figure achieved last year, and not including the 4 new hotels that were not yet open at that time, the revenue figure for 2023 would be 6.12 million, and would represent an increase of 30.1% compared to the same period in 2022.
