Barceló allies with Grupo Fuertes to manage its hotel division
Barceló Hotel Group reaches an agreement with Grupo Fuertes for the management of its hotel division comprising 4 establishments located in the Region of Murcia and another 2 hotels in the province of Alicante. In total, 6 hotels and more than 600 rooms.
In the city of Murcia, where Barceló Hotel Group operated a hotel since 2017, the hotel chain assumes the management of the Agalia and Azarbe hotels as well as the Arco de San Juan hotel, acquired in April last year by the Murcian company, and which will reopen its doors again in 2025 converted into a 5-star hotel, the first of this category in the capital, after an ambitious refurbishment project of its facilities.
In addition, the company will manage the La Perla hotel located in the town of Los Urrutias, in the municipality of Cartagena. In this way, Barceló Hotel Group becomes the hotel chain with the largest presence in the Region of Murcia, where it plans to implement the group’s four brands: Royal Hideaway, Barceló, Occidental and Allegro.
On the other hand, as part of the agreement, Barceló Hotel Group will operate the Albahía and Pueblo Acantilado hotels, both located in the province of Alicante.
For Tomás Fuertes, president of Grupo Fuertes, “we are very satisfied with the alliance we have signed with Barceló Hotel Group. A prestigious hotel chain whose extensive international experience will help to strengthen tourism activity and boost visitor arrivals at an important time for the Region of Murcia due to the promotion of infrastructures such as the AVE, the establishment of new air routes and the reactivation of the sector after the pandemic. Tourism and the food industry are two fundamental axes of our economy and both are strengthened by this strategic agreement with Barceló Hotel Group”.
Simón Pedro Barceló, co-president of the Barceló Group, assures that “this agreement allows us to increase our presence both in the Region of Murcia, where we become the hotel chain with the largest number of establishments, and on the Mediterranean coast, a strategic destination for the expansion of the company where we currently operate more than 40 hotels in Catalonia, the Valencian Community, the Region of Murcia and Andalusia. The alliance with Grupo Fuertes confirms our firm commitment to collaborate in the economic, cultural and social development of the Region of Murcia, a destination with great tourism potential”.
