Carl’s Jr. is using multi-franchisees to reach all of Spain
Avanza Food puts a direct commitment to franchising. The restaurant group controlled by the investment fund Abac Solutions has announced growth plans for Carl’s Jr, the main brand in its portfolio, throughout 2023 in Spain.
As the spearhead of its expansion in Europe, 18 new openings are planned for this year in Spain. The group’s objective is to end the year with close to 60 Carl’s Jr. restaurants nationwide, which would represent a 50% growth compared to its current number of outlets, as it already has 39 operating units.
To this end, Carl’s Jr. will focus on the Madrid, Levante and Andalucía regions as its most strategic markets. It will continue to focus on taking its products to those locations where it does not yet have a presence. The 18 openings will be managed through the franchise system, and one in three (35%) will be operated by multi-franchisees of the brand. In total, an investment of more than 13 million euros will be made, and more than 270 jobs will be created.
“2023 will be the year of consolidation for Carl’s Jr. in Spain, which will be marked above all by the growth and notoriety of the brand in our country. We are dealing with a brand that is a true global icon, with a highly differentiated value proposition, which is a real opportunity for us. More and more investment partners are showing interest in Carl’s Jr. as a solid and profitable business opportunity, which undoubtedly shows that this is one of the brands with the best future prospects in the sector”, says Augusto Méndez de Lugo, CEO of Avanza Food.
Throughout 2023, Spain will continue to lead the brand’s growth in Europe, with almost 50% of the total number of restaurants on the continent, consolidating its position as one of the most important markets worldwide.
In the last two years, Carl’s Jr. Spain has witnessed major milestones of relevance, which have put it in the global spotlight. Thus, in 2022 Avanza Food received the award for “Best European Franchisee of the Year” from CKE, the company that owns Carl’s Jr. worldwide, thanks to the results achieved in 2021 in the different quality audits and operational evaluations carried out by external consultants, as well as for its growth, both in terms of volume of openings and comparable sales.
In line with its franchise and associate model, where only 10% of the establishments are owned, the owner of brands such as Tony Roma’s, Carl’s Jr., Tommy Mel’s and La Chelinda has set itself the target of more than one hundred openings by 2025.
