The European University entrusts Havas Media with the strategic development and planning of all its campaigns in Spain. It also integrates measurement processes for monitoring and optimisation.
Inés Arnal, Director of Strategic Marketing at Universidad Europea, highlights that the agreement “will strengthen the image of the institution, having the support of a great team that understands our vision and is committed to innovation as a way to impact our target audience effectively, with relevant and attractive content that guarantees the success of our marketing strategies”.
The awarding of this account follows a competition in which other large agencies in the sector participated.
“We are very happy to start 2023 with a project like Universidad Europea, a leader in the education sector, which is committed to a unique and avant-garde educational model based on the connection with the professional world. Our objective is to help them transmit their values and to promote their growth and relevance as a brand through communication”, says Miguel Mira, Managing Director of Havas Media.
Havas Media will manage the investment of all Universidad Europea’s campaigns, both nationally and internationally for the next three years.