The agreement establishes that the Mutua Madrid Open, the next edition of which will be held from 24 April to 7 May, will have several areas where the restaurant brand will offer attendees and participants a wide range of products, both hot and cold.
María Carceller, CEO of the Rodilla Group was delighted “to collaborate for the next five years with the Mutua Madrid Open, one of the most important sporting events in Madrid. Rodilla is a very Madrid-based brand and we are proud to be able to support initiatives that generate or add value to the city where we were born and grew up”.
On the occasion of this collaboration, starting this week the restaurant brand will offer its diners different promotions and gifts. Thus, with the purchase of all its packs, the chain will offer promotional stickers. These may contain the winning code for two free tickets to the stadium that will be raffled off daily, or one of the 40 daily walking tickets. In addition, all customers who buy packs of 14, 20 or 30 sandwiches will receive an official event backpack as a free gift.
This agreement comes days after the Mutua Madrid Open and Estrella Damm announced the renewal of their sponsorship agreement for the next five editions. In this way, they extend the relationship that has united them since 2008 until 2027. The brewery, owner of the Rodilla group, will maintain its brand presence at the venue and on the courts. In addition, the brand will capitalise on the dynamisation of the Estrella Damm lounge area.