Heineken and Manpower team up to recruit skilled hospitality staff
Heineken España and Manpower have joined forces to provide solutions to the staffing problem in the hospitality industry. Together they have developed a new tool that offers hoteliers access to a job bank to search for professionals specialising in the kitchen and dining room.
This new functionality will be hosted on the brewery’s ecommerce platform, Eazle, and it will be the talent company’s consultants who will evaluate candidates to ensure access to qualified profiles.
In this way, hoteliers will be able to access a portfolio of almost 65,000 active candidates, including professionals trained in the Cruzcampo Foundation’s Talento Cruzcampo scholarship programme.
Thus, from this Monday, hoteliers can find available candidates in kitchen and dining room available in their province through Eazle. Manpower provides them with a team of expert consultants in the sector to preliminarily select the ideal candidates for each position for their recruitment.
These candidates will receive training with basic pills to carry out their role through the Cruzcampo Foundation. For this, the courses given in this entity and the lessons learned from the Fuerzabar Barometer of Heineken Spain will be taken as a reference. Once the candidates have completed the training, a simple level test is carried out in areas related to the hotel and catering industry and subsequently a training offer is presented based on the results.
Eazle – ‘Your business easy’, recently launched by Heineken globally, seeks to replace and unify the 40 applications and websites with which it serves its 500,000 B2B customers in the more than 70 countries where it is present. With this new platform, its hospitality customers get more facilities, including reducing and simplifying procedures, as well as paperwork and the time it takes to manage their orders.
These advantages already apply to the Spanish platform, which already has more than 25,000 hospitality customers and distributors.
Eazle uses data-driven business intelligence to improve the results of the company and its customers. In terms of business figures, it is expected that, worldwide, the implementation of this tool will double the value of operations, from 7,000 million euros last year to the 15,000 million euros expected to be achieved by 2025.
