Nestlé and Coca-Cola top global of most valuable food and drinks
Nestlé is once again the world’s most valuable food brand, up 8% to more than €20.5 billion, and Coca-Cola leads the soft drinks sector with almost €31 billion, although its brand value is down 5%.
Nestlé’s brand value has grown “steadily” this year due to “strong sales growth across its broad and diverse brand portfolio”, according to a new report from Brand Finance.
Nestlé also has the highest Sustainability Perception Value for its “ongoing commitment” to environmental and social responsibility, “responsible sourcing and nutrition”, according to Brand Finance.
Meanwhile, Chinese dairy brand Yili is the second most valuable food brand, valued at almost €11.4 billion, representing 17% annual growth.
It “consistently offers products of exceptional quality” and that are perceived as beneficial to health, which “has contributed to its strong domestic sales growth, while the brand’s global presence has also boosted its overseas revenues”.
Snack brands strongly increasing in value
In addition, the report reveals that snack brands are showing strong growth with the top five brands (Lay’s, Doritos, Want Want, Cheetos and Tostitos) increasing their brand value by an average of 40%.
Lay’s stands out (up 29% in brand value to €10,197 million), which also retains third place in the overall ranking.
Newcomers to the ranking include ConAgra-owned frozen food brand Healthy Choice, with a brand value up 190% to €1.1 billion.
In addition, Hershey remains the world’s strongest food brand, with a AAA+ rating and a Brand Strength Index (BSI) score of 91 out of 100.
In the beverages sector, Coca-Cola rulesIn beverages, the report shows that Coca-Cola is the world’s strongest and most valuable soft drinks brand, valued at almost 31 billion euros, although its brand value is down 5%.
Brand Finance largely attributes Coca-Cola’s “enduring brand equity” to its global familiarity and reputation, reinforced by innovative product development, large-scale marketing campaigns and digital engagement.
Coca-Cola also has the highest Sustainability Perception Value, with a AAA+ rating and a Brand Strength Index score of 89.6/100.
On the other hand, Nespresso is the fastest growing in brand value (up 208% to 2,664 million) and has done so “enormously since the pandemic, when home coffee consumption soared as customers sought a premium experience” at home.
Energy drinks brands remain in the top 10, with Red Bull (up 1% in brand value to ¤6.431 billion), Monster (up 8% in brand value to ¤6.247 billion) and Gatorade (down 7% in brand value to ¤4.5 billion).
Each year, Brand Finance analyses 5,000 of the biggest brands and publishes more than 100 reports ranking brands across industries and countries.
