McCann signs for the first time the El Corte Inglés Christmas campaign
Christmas is just around the corner, and that’s why El Corte Inglés is launching its eagerly awaited Christmas advert, a classic at this time of year.
“The little reindeer” is the name of its 2022 Christmas campaign, signed this year, and for the first time, by the McCann agency.
El Corte Inglés lives Christmas to the fullest, that’s why they always put soul into every request, and above all, to keep the illusion alive. And this year, the Christmas campaign is a good example of this, according to the agency.
A heartwarming magical tale that invites us to experience Christmas through the eyes of a little girl. A story full of tenderness, in which we witness the birth of a very special reindeer because it has the marvellous power to fly. A power as magical as it is difficult to control. For this reason, the little girl does not hesitate to ask for help from El Corte Inglés, who sets to work to find the perfect gift to help her solve the problem. From there, the end of the story… is as magical as Christmas.
Flying reindeer, snowy villages, incredible locations, are just some of the ingredients of this spot directed with the aesthetics and sensitivity of Maxi Blanco as director and featuring the original music from the film “Mr. Magorium and his magic shop”, performed by the Bratislava Symphony Orchestra.
The campaign was launched yesterday, 8 December, with a 2’15” TV version of the central spot.
In order to amplify the campaign, a 360º ecosystem has been developed with different creatives and formats adapted to the different media, including television, radio, cinema, digital, rrss, outdoor and point of sale.
TECHNICAL DATA SHEET
- CREATIVE AGENCY: McCANN
- ADVERTISER: EL CORTE INGLÉS
- PRODUCT: CHRISTMAS CAMPAIGN
- CAMPAIGN NAME: THE LITTLE REINDEER
- CLIENT’S CONTACT: CÉSAR BRANDARIZ, MARIA CORONADO, JAVIER GÓMEZ BLANZACO, INMA RUIZ, ALEJANDRA ARRIAGA
- CHIEF CREATIVE OFFICER McCANN: EMILIANO GONZÁLEZ DE PIETRI
- EXECUTIVE CREATIVE DIRECTOR McCANN: MIGUEL MADARIAGA
- McCANN GROUP CREATIVE DIRECTORS: DAVID VALGAÑÓN, ANDER MENDIVIL
- McCANN CREATIVE TEAM: ÁLEX POLO, MARCOS BUELTA
- CHIEF STRATEGY OFFICER McCANN: AGUSTÍN SORIANO
- STRATEGY DIRECTOR McCANN: MARCELLE SANTOS
- McCANN ACCOUNT TEAM: JAVIER PASCUAL, PATRICIA CARAMÉS
- CLIENT PRODUCTION: MARYSOL GARCÍA, EVA MORALES, CÉSAR LAMPARERO, DAVID PASCUAL
- PRODUCTION AGENCY: MARTÍN BEILIN (LOS PRODUCERS / CRAFT)
- PRODUCTION COMPANY: LANDIA FILMS
- DIRECTOR: MAXI BLANCO
- DIRECTOR OF PHOTOGRAPHY: KIKO DE LA RICA
- EP: MARTA MARTÍNEZ / NICO CABUCHE
- LINE PRODUCER: ALBERTO SAAVEDRA
- PRODUCTION MANAGER: YAGO LÓPEZ
- PRODUCTION DESIGN: CÉSAR PAYO
- STYLIST: BERTA ABASCAL
- POST PRODUCTION COORDINATOR: JULIÁN L. CÓPPOLA
- 3D ANIMATION: LA POSTA
- POSTPRODUCTION: METRO
- MUSIC: AUTHORS: ALEXANDRE DESPLAT AND AARON ZIGMAN
- THEME: MR. MAGORIUM’S WONDER EMPORIUM-FINALE
- EDITOR: MIGUEL SANZ
- CAMPAIGN ADAPTATIONS: 135”, 60”, 30”, 20” AND 10”.
