Shiseido Group relies on Roman to develop the communication plan for Ulé, the new botanical cosmetics brand born through an intrapreneurship plan of the company.
Specifically, the Brands&Influence division of the consultancy firm will be responsible for developing a 360º communication plan that will cover and consolidate the landing in Spain of the cosmetic group’s new venture. To do this, the firm says that the team has a great capacity to deploy a strategy through the generation of experiences among the different audiences: media, influencers and consumers.
Roman’s team will provide the Shiseido Group with its experience in beauty brands, focusing on achieving brand awareness, creating a brand community, influencer management, as well as the impact on the end consumer.
Ainhara Viñarás, general manager of Shiseido (Prestige Division) in Spain, says she is “very excited to launch this brand in Spain, as I have been lucky enough to co-create it and contribute to its development. We have chosen Roman for his extensive experience in communication, his expertise and his affinity with Ulé’s sustainability values, being a BCorp company”.
Kike González, director of Brands&Influence at Roman, highlights that “the incorporation of the Ulé brand of the Shiseido Group to the consultancy firm’s portfolio of clients endorses the team’s expertise in the beauty sector, a sector that is increasingly committed to specialisation and the generation of experiences to impact its different audiences”.