Evercom has created an advisory board whose purpose is to boost the growth experienced by the company in recent years and provide its clients with greater knowledge and reflection to face their future, according to the agency.
This board of senior advisors, composed of seven professionals with extensive experience and professional prestige in each of their disciplines, reinforces the expertise that brings together the more than 90 professionals who today make up the evercom team. In this way, evercom culminates a project it has been working on for several months and which is added to the strategic business and repositioning plan announced just over a year ago, in which it redefined itself as a creative communications and marketing agency.
The members of the advisory team will be Antón Álvarez, Julio Mayol, María Pardo, Silvia Leal, Francisco Blanco, José María Lassalle and Teresa de la Cierva.
The members of the advisory team will be Antón Álvarez, co-founder of evercom with extensive experience in the field of corporate reputation; Julio Mayol, Professor of Surgery at the Complutense University of Madrid and Medical Director of the Hospital Clínico San Carlos; María Pardo, CEO of We Humans and founding partner of the Women’s Sports Institute; Silvia Leal, Doctor Cum Laude in Sociology and expert in trends and technology; Francisco Blanco, expert in Investor Relations and president of AERI; José María Lassalle, director of the Forum for Technological Humanism at Esade and former Secretary of State for Culture and the Digital Agenda; and Teresa de la Cierva, lifestyle expert and linked to the media for more than 35 years.
The communication sector and certainly the world as a whole is facing one of the most challenging decades in its history,” explains Evercom CEO Alberte Santos. The current economic situation, the post-pandemic scenario and the evolution of the digital ecosystem have created a situation of uncertainty that is particularly demanding for all companies in this country. The large communications consultancies cannot be oblivious to this reality and we must address such decisive areas as sustainability, digitisation and the evolution of influence from a reading of the context”.
Through the areas of knowledge of the members of Evercom’s board of senior advisors, the agency is able to integrate the knowledge of these experts to tackle the development of communication strategies linked to new communication channels or corporate social responsibility and reputation linked to the digital transformation of companies and their relationship with their stakeholders.
In addition, evercom will also provide advice on the promotion of innovation in strengthening the engagement of brands with their target audiences or reflection on the development of sustainable mobility and its relationship with a new cultural experience in cities. The areas of financial and health communication are also covered with the aim of reinventing communication in two heavily regulated sectors.
“The evercom partners believed that we should take a step further in our commitment to innovation and reflection in order to continue to grow and occupy a leading position in the consulting market. The creation of this Advisory Board allows us to reinforce our strategic plan 2022-2024 and offer our clients an expertise that provides added value and allows them to successfully face the challenges that will come in the coming years,” said Alberte Santos.