The Spanish Minister of Industry, Trade and Tourism, Reyes Maroto, has inaugurated HIP – Horeca Professional Expo 2023. For three days, the congress focuses on anticipating the new trends in the sector that will mark the future of a key industry in the Spanish economy, and which is becoming the world’s largest laboratory for new business models.
During her speech, Reyes Maroto acknowledged that HIP “is already the world’s leading Horeca event. More and more companies are coming to HIP to learn about the new trends that will mark the sector”. She also assured that “we are in a context of recovery that began in 2022 and will be consolidated in 2023”.
The Minister also emphasised the value of “HIP as a place to learn about the latest technologies that the hospitality sector can access through European funds”. Finally, Reyes Maroto recalled that “we are on the eve of 8M and this industry must be part of the integration of women throughout the value chain so that female talent enters this new hospitality industry”.
For his part, José Luis Martínez Almeida, Mayor of Madrid, emphasised that “HIP makes us a world reference, now reaching four pavilions. If there is one sector that identifies with the city, it is the restaurant and hotel industry. Madrid is about attracting and retaining talent. The talent we have in Madrid’s hotel and catering industry has made the city better”.
This afternoon, Almeida inaugurated the Mezcla forum of Hostelería Madrid, which for the first time is being hosted by HIP, and which aims to be a meeting place to discuss how the capital has become a hub for trends that end up being exported all over the world.
The international eatertainment revolution
This year HIP has Colombia as its guest country, as it is a global benchmark in hospitality that is exporting its business concepts to other territories and cities such as Spain, and particularly Madrid. Today, the summit has received a commercial delegation, from the
Linkers, in order to present the national market and all its offers to potential investors in LATAM.
In this sense, Hospitality 4.0 Congress, the largest international congress of Horeca innovation, has already received the first leaders of successful business models that are coming to Spain from Latin American countries. One example of them is Juan Camilo Acosta, CEO of Cantina la 15 Restaurant, who shared at the summit his commitment to the creation of transversal experiences in his restaurant establishment.
“We conceive our restaurant as a place of innovation and ‘entertainment’, as the option we give to live the experience as if you were a chef. We also want to offer more experiences through technology such as videomapping or shows along with concerts with regional and national artists regional and national artists”.
For her part, Alejandra Reyes, CEO of Storia D’amore restaurant, said that “we wanted to open a restaurant that would bring together all the experiences we live together, everything is designed to disconnect you from the outside and wrap you in our love story. Right now we already have 8 locations in Colombia, more than 1000m2 of establishments and we are the number one reference for Italian cuisine in Colombia”.