Mas Consulting España, one of the leading firms in Public Affairs, is changing its name to NITID, according to Dircomfidencial. The company founded and chaired by Daniel Ureña is about to celebrate its 20th anniversary with an ambitious rebranding process.
For Ureña, “the NITID brand evokes clarity, simplicity and transparency, concepts that reflect very well our vision of Public Affairs. We believe in the value of things well done and that is why we say that our work is based on rigour, strategy and methodology“. In this rebranding, the company’s values have also been defined, which can be summarised as “specialisation“, “commitment“, “integrity” and “proximity“.
The firm, now known as NITID, was founded in 2003, initially specialising in the field of Political Communication, and has since evolved towards Public Affairs. During this time, the firm has advised in Public Affairs and Communication to more than 250 organisations (multinational companies, employers, NGOs, etc.) in more than 20 sectors, such as energy, health, defence, finance, consumer goods and telecommunications.
According to the company, in these two decades the firm has helped many public and private sector leaders to understand the new rules of the game in communication, in the formation of public opinion and in relations between the business world and politics.
The Public Affairs firm founded in 2003 by Daniel Ureña is undertaking an ambitious rebranding process.
In addition, the consultancy firm highlights the fact that it has built up an extensive alumni network thanks to its wide-ranging training activity. In fact, more than 5,000 leaders from the political, business and social spheres have attended one of its programmes: postgraduate courses, seminars, workshops, etc.
In this regard, the former MAS Consulting Spain has carried out intense work in the dissemination and professionalisation of Public Affairs. Thirteen years ago it launched the first postgraduate course on Public Affairs, the PDAP, which is taught together with the Universidad Pontificia Comillas and has already trained more than 300 lobbyists. It has also set up the Public Affairs Forum, the first meeting of Public Affairs managers and professionals. It has also developed different initiatives, such as papers, podcasts, videos, conferences, etc. to help promote the professionalisation of this activity. In this sense, three years ago it set up the Public Affairs Lab together with the University of Navarra, which aims to bring the field of Public Affairs closer to the university world.
Thanks to this trajectory over the last few years, the company founded by Daniel Ureña has positioned itself as one of the leading consultancies specialising in Public Affairs. In fact, the PR SCOPE study, which every two years analyses the Communication sector, has chosen it in recent editions as the “No. 1 in Public Affairs in Spain”.